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"Aha!" - That's the reaction you can get when a data visualization gives you immediate insights.
Our brains value visuals over any other type of information.
- 90% of the information transmitted to the brain is visual; and
- The human brain can process an image in just 13 milliseconds (Source: MIT)
Data visualizations leverage our brains’ powerful image processing capabilities and enable insights at the speed of thought, allowing you to expose patterns, trends and correlations that might otherwise go undetected. - Tim Hart, Senior Data Analyst
It is simply easier to understand data when it is presented visually, compared with a table of numbers. If you’ve ever stared at a massive spreadsheet and couldn’t see a trend, you know how much more effective a visualization can be. Moreover, while static visualizations like charts and maps have traditionally allowed a certain level of insight, adding interactivity with those visualizations lets people drill-down into details and interactively filter data to focus on the most actionable information. This is where data can truly be powerful and allow business leaders to make real-time business decisions - allowing them to act vs react.
In sum, data visualizations enable interpreting large quantities of data efficiently and are a powerful way to communicate data-driven insights. At SRA Watchtower, we have recently created a library of six interactive dashboards that are live right NOW for our Watchtower customers to help them better manage their risk management program. Click the video below for a sneak peak or contact us today to get a live demo to see Watchtower in action.
Written by:
Tim Hart, Senior Data Analyst
Emphasize your product's unique features or benefits to differentiate it from competitors
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Incorporate statistics or specific numbers to highlight the effectiveness or popularity of your offering
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Use time-sensitive language to encourage immediate action, such as "Limited Time Offer
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Address customer pain points directly by showing how your product solves their problems
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Tailor titles to your ideal customer segment using phrases like "Designed for Busy Professionals
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