Over the last few years, expectations regarding the scope of board oversight responsibility have dramatically expanded. There is an over-arching expectation by many constituencies that directors will engage actively in:
1) Oversight of strategic planning(including the incorporation of applicable risks and opportunities, such as climate change and diversity, equity, and inclusion matters)
2) Oversight of operational execution to achieve the company’s goals, with a focus on long-term, sustainable value
3) Oversight of setting goals, establishing appropriate metrics for measuring achievement (including on a comparative basis with peers and generally)
4)Making robust public disclosure articulating how those goals align with achieving long term, sustainable value and how their companies are faring in pursuing their goals.
Download our ESG Whitepaper to learn how you can get your Board on board and start implementing more effective reporting today.
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Emphasize your product's unique features or benefits to differentiate it from competitors
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Incorporate statistics or specific numbers to highlight the effectiveness or popularity of your offering
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Use time-sensitive language to encourage immediate action, such as "Limited Time Offer
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Address customer pain points directly by showing how your product solves their problems
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Tailor titles to your ideal customer segment using phrases like "Designed for Busy Professionals
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Amitabh Bhargava
Amitabh Bhargava, B. Tech., MBA, CFA, FRM, CRC, is a banker with two-plus decades of experience creating value for wholesale and consumer lending businesses and leads Credit Portfolio Management practice for SRA.
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